Software unifying customer data from CRM, marketing tools, eCommerce, support into a single profile. Powers personalization.
CDP (Customer Data Platform)
Software unifying customer data from CRM, marketing tools, eCommerce, support into a single profile. Powers personalization.
CDP stands for Customer Data Platform — software that unifies customer data from CRM, marketing automation, eCommerce, support tools and other sources into a single customer profile. CDP-powered routing and personalization is a 2024-2026 CCaaS frontier — Salesforce Data Cloud, Segment (now Twilio), Tealium and mParticle are leaders.